ONLINE

1A. E-newsletter
One to three versions of the e-newsletter should be submitted.
1B. E-invitation
1C. E-announcement
1D. E-annual report
1E. Ad for online
1F. Ad campaign for online
Two to four ads should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
1G. E-blast
1H. E-blast campaign
Two to four e-blasts should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
1I. App
1J. Blogsite
A printed copy of the home page should be submitted with the URL and any necessary password displayed prominently beneath it.
1K. Podcast – single
1L. Podcast – series/campaign
Two to four podcasts should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

SOCIAL MEDIA

2A. Social Media Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
2B. Social Media Ad
2C.  Social Media Ad Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

WEBSITE

If the work was done for the local affiliate only, instead of a larger parent company, enter in the category that matches the number of local employees.  If the work was done for the parent company, use the number of employees in all locations, not just local number.  A printed copy of the home page should be submitted with the URL and any necessary password displayed prominently beneath it.

3A. Large Company
The client is a company with 100 or more employees.
3B. Midsize Company
The client is a company with 25-99 employees.
3C. Small Company
The client is a company with fewer than 25 employees.
3D. Nonprofit
The client is a certified nonprofit organization.

PRINT

Publications
4A. Magazine
4B. Professional Journal
4C. Book Cover
4D. Newsletter
4E. Printed Event Program

 

Ad for Publications
4F. Color
4G. Black & White
4H. Color Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
4I. Black & White Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

 

Other
4J. Flyer
4K. Brochure
4L. Invitation/Announcement

BUSINESS COLLATERAL

5A. Notecard
5B. Letterhead/Stationery
5C. Business Card
5D. Package (Campaign)
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
5E. Annual Report

LOGO

6A. Large Business
The client is a company with 100 or more employees nationally.
6B. Mid-size Business
The client is a company with approximately 25-99 employees nationally.
6C. Small Business
The client is a company with fewer than 25 employees nationally.
6D. Nonprofit
The client is a certified nonprofit organization.
6E. Modification/Update
Provide the previous logo along with the newly created one and note which is which.

DIRECT MAIL

7A. Single item
7B. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.
7C. 3 Dimensional

SALES/PACKAGING

8A. Catalog
8B. Sales Kit
8C. Packaging
8D. Product Label

OUT OF HOME

Billboard
9A. Digital
9B. Static
9C. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

 

Poster
9D. Single
9E. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

 

Other
9F. Vehicle Graphics

VIDEO

10A. Short Form
Length is up to 5:00
10B. Long Form
Length is greater than 5:00.  If the length is greater than 10:00, please edit to a length no longer than 10:00 and indicate in the Narrative section of the entry form that it has been shortened to meet judging criteria.
10C. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.  If the length is greater than 10:00, please edit to a length no longer than 10:00 and indicate in the Narrative section of the entry form that is has been shortened to meet judging criteria.
10D. Company Promotional
If the length is greater than 10:00, please edit to a length 10:00 or less and indicate in the Narrative section of the entry form that is has been shortened to meet judging criteria.
10E. Nonprofit Promotional
If the length is greater than 10:00, please edit to 10:00 or less and indicate in the Narrative section of the entry form that is has been shortened to meet judging criteria.

TELEVISION/ONLINE VIDEO

11A. :30 Ad
11B. :60 Ad
11C. :10-:15 Ad
11D. Instructional*
11E. Promotional*
11F. Nonprofit*
11G. Full length show*

*If an entry in 11D through 11G is greater than 10:00 in length, please edit to 10:00 or less and indicate in the Narrative section of the entry form that is has been shortened to meet judging criteria.

AUDIO

12A. :30
12B. :60
12C. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

POINT OF PURCHASE/IN-STORE

13A. Display
13B. Signage
13C. Menu
13D. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

SPECIALTY ADVERTISING

14A. Apparel
14B. Other Items
14C. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

AD ELEMENTS

15A. Videography
15B. Music
15C. Copywriting
15D. Illustration
15E. Graphic Design
15F. Video Animation

 

Photography
15G. Single
15H. Campaign
Two to four samples should be submitted.  The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

MARKETING CAMPAIGN

The entrant has the option of submitting a narrative that is a maximum of 200 words in length to give further insight into the campaign strategy.

16A. Business-to-Business
16B. Consumer

17. PUBLIC RELATIONS CAMPAIGN

In order to submit a PR campaign, please use the entry form provided.  Instead of the 200 word limit, you may submit a narrative of up to 1,000 words using extra paper if needed.  Visuals of some sort should accompany the entry – photos or video, news clippings, invitation, promotional poster, etc.

EVENT

In order to submit an event, please use the entry form provided.  Instead of the 200 word limit, you may submit a narrative of up to 1,000 words using extra paper if needed.  Visuals of some sort should accompany the entry – photos or video, news clippings, invitation, promotional poster, etc.

18A. Fundraiser
18B. Corporate Event
18C. Association or Community Event

SPONSORSHIP

Part of promoting a company or cause sometimes takes the form of sponsorships.  In order to submit a sponsorship, please use the entry form provided.  Instead of the 200 word limit, you may submit a narrative of up to 1,000 words using extra paper if needed.  Visuals of some sort should accompany the entry – photos or video, news clippings, invitation, promotional poster, etc.

19A. Offerers

This category is for the person or organization that is offering the sponsorship.  The narrative will be judged on the creativity of the sponsorship offered as well as the potential benefits to the sponsors and the organization that is providing the sponosorship opportunity.

19B. Purchasers

This category is for the organization that is purchasing the sponsorship.  The narrative will be judged on how the sponsorship was leveraged to promote the purchaser’s business as well as how the purchaser creatively went above and beyond the basic sponsorship benefits.

20. INTERNAL BUSINESS PROJECT

This category is for a project done to promote a company within its own place of business.  Generally, it is done for the benefit of visitors, but it can be directed at employees as long as it is promoting that company.  Examples of entries in this category might include environmental graphics, customer centers, interactive displays, etc.  This is a nontraditional category for projects that do not fall into the scope of other promotional materials.  For example, company videos or literature used within the place of business should be entered in the appropriate video or print categories of this competition.  If you have questions about whether a project you are considering would qualify, please feel free to contact Kathy Kenne.